It is encased in simple white packaging which looks classy to me. The lip balm is white in color and has a creamy but dry formula. It applies clear on the lips but also leaves behind a slight white cast though, nothing frightening but still visible. It has micro shimmer particles in it. They are not visible on the lips much but only in the stick.
I have my usual favorites and though this isn't among them, I always apply this whenever I feel my lips feeling red and sore. It is very soothing and by next morning, lips are back to normal. I usually apply it a couple more times (mostly at nights!) and wake up to healthy and healed lips by the 3rd or 4th day.
Also let me clarify, it is not the *waxy* dry; it isn't waxy at all. It just has a dry formula I guess. Just not as smooth as Baby Lips or Labello/Nivea lip balms. It isn't your daily go-to lip balm but I recommend having one of these in your stash for those really bad lip days!
Easily available at Boots (online & in stores) and in other drugstores/pharmacies.