It is a vibrant barbie pink color with absolutely no shimmer or glitter. Just pure pink pleasure. If it was a lipstick, it would be a hard color to pull of, especially by warmer skin tones. But since it is a gloss, the pigmentation is light and it coats lips with a glossy light pink color. Nothing overpowering at all. Apply a single swipe and you're good to go for a casual day out with bare minimum makeup. It also doesn't last that long on the lips; a mere hour or so until the balmy texture fades away to leave behind a barely visible tint. Point to note: The color might not show up well if you have pigmented lips.
Thankfully, it is not at all sticky in texture; the one thing that really puts me off when choosing lip glosses! I mean, who would want their pout sticky like glue, right?! The entire Shine range of glosses have a good color variety with some shimmery shades as well so as to suit everyone's choices. One Shine Day is a lovely alternative for Pink Shock; a warmer pink shade with silver shimmer.
It is available for INR 350 in India and KWD 3.500. Easily available online and in stores.